Whether you use video for training, sales, or demo purposes, storyboarding can alleviate the time-consuming nature of video preparation, while also increasing your video’s overall quality and decreasing production errors. Your business is probably already using video for marketing purposes (since, in 2018, 81% of businesses are), but are you planning your videos for optimal success, or are you drawing shots by hands or writing a script and winging the rest? Even if you have a powerful written content strategy, if you don’t use video, you’re losing traffic to more video-heavy competitors. Today, video can help marketers do a lot of things - it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product.ħ2% of people would rather use video to learn about a product or service.
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